Case Study: ProAudioStar achieves 33% AOV lift with Affirm Prequalification

Prequalifying with Affirm means affordable music gear, fewer clicks

ProAudioStar, New York City’s largest independent music retailer, wanted to make big-ticket music gear more affordable and streamline checkout to improve customer experience. To do this they partnered with Affirm to add transparent, modern financing and reduce friction for shoppers who need monthly payment options.

Affirm implemented its financing solution and Prequalification feature so customers can see credit eligibility and buying power upfront, shortening the path to purchase. The result: a 33% lift in average order value (Affirm prequalification vs. baseline), a 35% increase in loan volume in the seven weeks after launch, and a 33% increase in blended AOV on Magento—plus faster checkouts, higher repeat use of Affirm, and ongoing engagement through automated eligibility notices and on-site messaging.

ProAudioStar

Rob Blatt

Chief Operating Officer