Case Study: Vivid Racing achieves 4x sales volume and 2x average order value with Affirm

Offering Affirm is driving real results for Vivid Racing

Vivid Racing, a specialty online automotive parts retailer founded in 2001, needed a simpler, automated financing option after finding PayPal Credit to be a poor customer experience. To make purchases easier and streamline approvals, Vivid Racing selected Affirm as their payment financing partner and integrated it into their proprietary e-commerce platform.

Affirm provided transparent, upfront financing that launched on Vivid Racing’s site in days and was quickly adopted by both online shoppers and the sales team. The result: a 4x lift in overall sales volume through Affirm, a 2x increase in average order value, a 22% repeat purchase rate, and new customer acquisition (35% of Affirm applicants are 18–24); Vivid Racing continues to expand Affirm’s “as low as” messaging to drive further growth.

Vivid Racing

Ian Ferguson

Director of Operations