Case Study: Bag Riders achieves a 34% revenue lift with Affirm's pay‑over‑time financing

Monthly payments work better for Bag Riders customers

Bag Riders, an automotive aftermarket retailer specializing in air ride suspension, wanted to offer customers a transparent pay-over-time financing alternative to reduce sticker-shock and free up credit lines. CEO Will Fisher integrated Affirm into their new Magento storefront so shoppers could see instant monthly payment options while shopping.

Affirm’s integration — including visible monthly pricing and a 0% APR promotion — drove rapid results: a 34% lift in total revenue, a 4.2% increase in average order value (from $1,995 to $2,080), and conversions rising from 0.93% to 1.25% (about a 34% boost). By using Affirm, Bag Riders gave customers an easier way to budget purchases, which translated into measurable, sustained sales growth.

Bag Riders

Will Fisher

Chief Executive Officer