Case Study: Chrono24 boosts Affirm sales volume with Affirm monthly payments

Marketing Affirm moves the needle for luxury watch marketplace

Chrono24, the world’s largest luxury watch marketplace, wanted to appeal to more types of buyers while maintaining a trusted, transparent customer experience. To support that goal, the company looked for a flexible payment option for shoppers who wanted to purchase high-end timepieces without relying solely on traditional credit cards, and turned to Affirm.

Affirm helped Chrono24 promote monthly payments across its homepage, email, and social media during the 2019 holiday season. The campaign drove 38% more Affirm sales volume than the same period in 2018, with a 72% take-up rate among approved buyers and 25% of purchasers coming from Gen Z or millennial audiences.

Chrono24

Christopher Kae

Head of Americas