Case Study: Kristin Coffin Jewelry achieves 16% AOV growth and hassle-free customer financing with Affirm

Kristin Coffin Jewelry - Customer Case Study

Kristin Coffin Jewelry, a bespoke engagement ring maker, faced growing customer demand for financing as ring styles and prices climbed. The small business couldn’t manage layaway or in-house installment plans, so owner Kristin Coffin chose Affirm’s installment financing—valuing Affirm’s immediate fund transfers, soft credit checks that don’t affect scores, and clear monthly payment options.

Affirm’s self-service integration was completed in an afternoon and produced a sale the very next day. Since adding Affirm, Kristin Coffin Jewelry’s average order value rose 16% (with customers opting for $100–$1,500 customizations), Affirm now represents about 10% share of cart, and the business reports zero customer service contacts about financing—delivering revenue lift without extra workload.

Kristin Coffin Jewelry

Kristin Coffin

Owner and Founder