Case Study: Jomashop achieves 210% increase in average order value and boosts conversion & repeat purchases with Affirm

Jomashop is boosting revenue by addressing customers’ needs Average order values increased by 210%

Jomashop, a New York retailer of luxury goods best known for its large selection of watches, sought to expand its customer markets and increase conversions. To give shoppers a more affordable path to higher‑ticket purchases, Jomashop partnered with Affirm, integrating Affirm’s pay‑over‑time financing as a checkout option.

Affirm provided transparent, underwritten installment financing and co‑branded messaging that Jomashop used both onsite and in off‑site retargeting ads. The results were dramatic: average order value rose 210%, conversion improved by 7%, 34% of Affirm buyers made repeat purchases, and ads featuring Affirm’s “as low as” messaging drove a 67% lift in ROAS—demonstrating Affirm’s impact on revenue, loyalty, and marketing performance.

Jomashop

Osher Karnowsky

General Manager