Case Study: Summit Sports achieves a 23% increase in average order value and expands access to outdoor gear with Affirm

How Summit Sports & ACK are using Affirm to encourage an outdoor lifestyle

Summit Sports, a multi‑brand outdoor action‑sports retailer operating eight e‑commerce brands and nine retail locations, needed a way to make higher‑ticket items—kayaks, skis, snowboards and other gear—more accessible so more customers could adopt an outdoor lifestyle. To solve that challenge they partnered with Affirm to offer clear, pay‑over‑time financing across their sites, including Austin Canoe & Kayak, Skis.com and Snowboards.com.

Affirm’s transparent installment solution was integrated seamlessly across Summit Sports’ portfolio, driving measurable results: a 23% increase in average order value on boats at Austin Canoe & Kayak, nearly half of Affirm purchases appearing incremental, and an estimated 50% of the company’s credit borrower relationships that wouldn’t exist without Affirm. The partnership has boosted AOV, attracted and retained customers, and expanded access to outdoor gear.

Summit Sports

Ray Luckadoo

VP of Operations