Case Study: Pairess (women‑founded fashion brand) makes stylish, functional wardrobe more accessible with Affirm (pay‑over‑time provider)

How Pairess Is Disrupting Fashion

Pairess, founded in 2019 by Amy Jiang and Showly Wang after meeting at Affirm, set out to solve a common pain point in women's fashion: stylish clothes that are also functional (think pockets, comfort, low‑maintenance). The founders built Pairess around a mission to free women’s time and energy for bigger goals, but faced the dual challenges of changing industry norms and making higher‑quality apparel financially accessible to customers.

To improve accessibility, Pairess partnered with Affirm to offer customers a pay‑over‑time option, which Pairess says delivers value and a superior experience for both shoppers and the brand. Pairess also pivoted during the pandemic to a “work‑from‑anywhere” capsule, leaned into user‑generated content, and doubled down on women‑first partnerships and philanthropy (donating 1% of sales year‑round and 10% during Women’s History Month). The result: overwhelmingly positive customer feedback, stronger brand loyalty from women who value functionality and female‑founded companies, and broader access to Pairess apparel enabled by Affirm’s flexible payments.

Pairess

Showly Wang

Co-Founder