Case Study: Mayvenn achieves 5% conversion lift and 33% AOV increase with Affirm

How Mayvenn Hair is using alternative payments to drive sales

Mayvenn, an e-commerce platform that helps hairstylists sell high-quality virgin hair extensions, faced a pricing challenge: customers—especially younger shoppers—struggled to afford premium products upfront. To maintain product quality while expanding access, Mayvenn partnered with Affirm to offer transparent pay-over-time financing.

Mayvenn ran an A/B test and then implemented a seamless, sitewide integration of Affirm’s financing; offering Affirm drove a 5% lift in conversion and a 33% increase in average order value within 30 days, with 46% of Affirm purchasers under 34. Mayvenn also used Affirm’s “as low as” messaging across marketing channels to further boost sales and reach younger customers.

Mayvenn

Ryan Stevens

Product Manager