Case Study: Layla achieves 22% AOV lift and stronger mobile sales with Affirm

How Layla Is Driving Sales in the Crisis

Layla, an online mattress and home comfort retailer, faced shifting customer needs during the coronavirus crisis as shoppers sought more comfort with less financial risk. To meet that demand and reassure buyers, Layla partnered with Affirm, using Affirm’s budget-friendly payment plans and its prequalification modal to let shoppers see how much they could spend before checkout.

Affirm’s prequalification modal and flexible payment options helped drive measurable growth: Layla’s average order value (AOV) for sales with Affirm rose 22% since March 1, the prequalification feature delivered a 12% AOV lift and accounted for roughly one‑third (33%) of Affirm sales, and 60% of Affirm transactions were completed on mobile. Combined with Layla’s 120‑day trial, the Affirm partnership reduced purchase risk and boosted conversion and cart size.

Layla

Gregg Dean

Co-Founder and Chief Executive Officer