Case Study: Boosted Inc. achieves 129% conversion lift and 46% sales increase with Affirm

How Boosted Inc. is modernizing commutes with Affirm

Boosted Inc., the electric vehicle company known for high‑performance Boosted Boards, faced a common retail challenge: its premium boards (from $749 to $1,599) could deter buyers due to high upfront costs. To broaden access and position the board as a monthly-structured commute expense rather than a one‑time splurge, Boosted partnered with Affirm to offer honest, transparent financing at checkout.

Affirm integrated with Boosted’s Shopify checkout to provide fixed monthly payments and promotional 0% APR options, while paying Boosted upfront and assuming credit risk. The result: a 46% lift in overall sales during promotions, conversion increases up to 129% for Affirm orders, a 51% rise in digital click‑through rate, email CTRs up to 70%, and a 33% average drop in online CPA — demonstrating strong commercial and marketing impact from Affirm’s financing.

Boosted Inc

Noriko Morimoto

VP of Marketing