Case Study: GOAT boosts conversion and average order value with Affirm

GOAT is providing a transparent, responsible way to pay for sneakers

GOAT, the sneaker marketplace, needed a financing partner that was completely transparent and safe for its customers. As prices for collectible sneakers climbed, many of GOAT’s millennial shoppers wanted a responsible way to pay for high-ticket purchases without relying on traditional credit cards or needing lots of cash upfront.

GOAT implemented Affirm as a transparent payment option for installments, giving customers a more responsible way to borrow. With Affirm, GOAT saw a 25% increase in sales conversion in the first month and a 30% boost in average order value, while also driving repeat purchases and positive customer feedback.

GOAT

Sen Sugano

Heads Marketing and Growth