Case Study: Crown & Caliber achieves 170% revenue growth and 74% higher conversion with Affirm

Crown & Caliber sales soar by offering Affirm

Crown & Caliber, an online marketplace for certified pre-owned luxury watches, needed a simple pay-over-time option because customer inquiries about installments were rising. After evaluating choices, the company selected Affirm for its seamless integration and e-commerce-ready financing.

By integrating Affirm (including a 0% APR promotion over Black Friday/Cyber Monday), Crown & Caliber saw rapid gains: conversion rates rose 74%, average order value rose 74%, total revenue increased 170%, and multi-watch orders jumped nearly 300%. Crown & Caliber says Affirm made higher-value purchases easier for shoppers and drove substantial sales growth without resorting to price discounts.

Crown & Caliber

Hamilton Powell

CEO