Case Study: Coleman Furniture achieves 20% revenue growth and one-third of sales with Affirm

Coleman Furniture boosted sales through payment innovation

Coleman Furniture, a fast‑growing online furniture retailer founded in 1999, faced the common challenge of converting shoppers on high‑ticket items and making purchases more manageable. To address this, Coleman partnered with Affirm to offer point‑of‑sale financing that lets customers split purchases into monthly installments (3, 6, or 12 months), lowering the barrier to buy big‑ticket furniture.

By integrating Affirm, Coleman enabled more customers—especially younger buyers—to afford higher‑quality items, and the impact was measurable: Affirm now represents one‑third of Coleman’s total sales and helped lift revenue by more than 20%. The program also drives repeat business (20% of Affirm shoppers finance another purchase) and reduces abandoned carts through marketing and checkout visibility, demonstrating Affirm’s clear contribution to Coleman’s growth.

Coleman Furniture

Steven Smith

Sales Manager