Case Study: Calibrate achieves explosive sales growth and expanded access to care with Affirm

Calibrate’s successful growth with Affirm disrupts weight loss industry

Calibrate offers a One-Year Metabolic Reset—doctor-prescribed medication, 1:1 video coaching, and lifestyle changes—with a guaranteed minimum 10% weight loss, but the upfront cost of the annual membership was a barrier for many customers. To expand access, Calibrate partnered with Affirm to offer interest-free, pay-monthly installments at checkout.

Affirm’s pay-over-time solution made the year-long program more affordable and drove rapid growth: after Calibrate expanded to all 50 states in 2021 overall sales grew 20x year-over-year, and Affirm-powered sales in the first four months of 2022 were 20% higher than all of 2021 and 11x higher year-over-year, with 88% of Affirm purchases coming from customers aged 35+. Calibrate credits Affirm with increasing access, boosting sales, and supporting better long-term member outcomes.

Calibrate

Katy Marshall

Chief Marketing Officer