Case Study: Bob’s Watches achieves 32% revenue growth and 22% more new users with Affirm

Bob’s Watches is expanding their customer base with Affirm

Bob’s Watches, a certified pre-owned Rolex marketplace, faced a sales and customer-mix challenge: high average order values limited purchases to older, cash-rich buyers. Seeking a simple, transparent financing option to increase conversions and attract younger shoppers, Bob’s Watches replaced its prior provider with Affirm’s installment financing at checkout, choosing a partner that matched its values and mobile-first experience needs.

Affirm implemented a mobile-optimized pay-over-time option and supported off-site co-marketing, which quickly drove measurable growth: overall revenue rose 32%+, transactions grew 36%+, new users increased 22% (with sessions up 22%), and 53% of Affirm purchases occurred on mobile—shifting the buyer profile toward the coveted 25–34 age range. Affirm also enabled effective Facebook “as low as” campaigns, helping Bob’s Watches expand acquisition channels and improve return on ad spend.

Bob’s Watches

Paul Altieri

Founder, CEO