Case Study: CheapAir achieves 54% increase in average order value with Affirm

Affirm's travel ticket experience led to lift in average order value for CheapAir

CheapAir, an independent travel retailer focused on making airline tickets easy and affordable, faced a common industry problem: customers delaying purchases because flights must be paid upfront and prices often rise as departure approaches. To convert hesitant buyers and offer a modern credit alternative, CheapAir partnered with Affirm to add simple monthly payments to its checkout.

By integrating Affirm’s pay-over-time financing (including promotional 0% APR offers) CheapAir encouraged earlier purchases and higher spend: Affirm drove a 54% increase in average order value, 48% of loans were taken by millennials, 65% went to customers still building credit, and 52% of Affirm checkouts occurred on mobile. Affirm’s flexible, no–booking-date-restriction solution also powered targeted email and seasonal campaigns that lifted engagement and sales.

CheapAir

Gregory Samson

VP, Marketing and Business Development