Case Study: Auto Mafia Racing achieves 25% lift in AOV and 13% of total sales with Affirm

Affirm’s self-service plug in with Shopify took Auto Mafia Racing into the big leagues

Auto Mafia Racing, a young automotive e‑commerce business founded by West Smith, needed a way to prove legitimacy against larger competitors and answer frequent customer requests for financing. They chose Affirm and its self‑service plug‑in for Shopify to replace PayPal Credit and provide a recognizable, trust-building payment option.

Affirm’s Shopify plug‑in was implemented quickly—about 30 minutes of integration and live in under 24 hours—giving Auto Mafia Racing an immediate financing option and the “stamp” of legitimacy. After launch Affirm accounted for 13% of total orders (July) and drove a 25% lift in average order value, with the first Affirm purchase occurring the next day.

Auto Mafia Racing

West Smith

CEO and Founder