Case Study: LuisaViaRoma achieves 21% higher conversion and 13% sales lift with Affirm's Adaptive Checkout

Affirm's Adaptive Checkout helps LuisaViaRoma drive sales with personalization

LuisaViaRoma, the family‑owned Italian luxury retailer expanding its U.S. customer base, faced the challenge of making high‑end purchases more accessible and driving conversion among new shoppers. To address this, LuisaViaRoma partnered with Affirm to deploy Affirm’s Adaptive Checkout, a solution that personalizes pay‑over‑time options across price points.

Affirm’s Adaptive Checkout tailors payment choices—from four interest‑free installments to monthly plans up to 36 months—at the point of sale, and was tested with LuisaViaRoma’s U.S. customers. The result: a 21% lift in conversion on Affirm sales, with customer approvals and Affirm sales volume up 13% (incremental lifts: +13% approval rate | +21% conversion rate | +13% sales volume), plus easier integration and broader customer reach for the retailer.

Luisaviaroma

Leah Cavazzini

Marketing Leads