Case Study: Automotix achieves 300% lift in average order value and attracts younger customers with Affirm

Affirm opened up access to younger customers by providing a mobile-first solution

Automotix, the largest network of salvage yards in the US and Canada with over 50 million OEM-grade parts, needed to expand its customer base, increase sales conversion, and make often-unexpected repair costs more manageable for buyers. To reach younger, mobile-first shoppers and approve more customers, Automotix integrated financing with Affirm as a modern, streamlined alternative to a private label credit card.

Affirm implemented a mobile-first checkout financing solution that evaluates payback ability beyond FICO scores to approve more shoppers. The results were dramatic: a 300% lift in average order value, Affirm purchases now account for 10% of total sales and 31% of all engines sold, and Automotix saw 15% more loan applications than the industry standard — while bringing a notable increase in millennial buyers aged 25–35.

Automotix

Gavin Heathcock

Director of Sales and Business Development