Case Study: SeatGeek lifts conversion and average order value with Affirm

Affirm Lifts Conversion and Average Order Value for SeatGeek While Reaching Valuable Consumers

SeatGeek, a company focused on live event ticketing, partnered with the vendor Affirm and implemented its Adaptive Checkout product to meet consumer demand for more flexible payment options. The challenge was to help fans responsibly fit significant ticket purchases into their budgets, especially for high-demand events, and to increase conversion rates and average order value for their business.

By offering Affirm's pay-over-time options, approved customers could access better seats and spread out payments. The solution delivered significant results for SeatGeek: Affirm helped drive an increase in conversion rates by 0.5% to 2% and boosted average order values by 25% to over 50%. The vendor Affirm was instrumental in reaching price-conscious fans and enhancing the overall purchasing experience.

SeatGeek