Case Study: Garmentory achieves 60% higher average order value and 50% repeat purchase rate with Affirm

Affirm is driving customer loyalty for Garmentory Half of shoppers who bought with Affirm came back to buy again

Garmentory, an online marketplace for boutique and emerging fashion brands, needed to boost conversions and build long-term customer relationships without cluttering its curated shopping experience. To do that it added Affirm’s simple-interest, pay-over-time installment loans as a focused third payment option alongside credit cards and PayPal.

Affirm’s transparent financing unlocked new buyers and drove measurable impact: credit approvals tripled compared with traditional credit, average order value rose 60%, and 50% of shoppers who used Affirm returned to buy again. Affirm also pays Garmentory in full at settlement and assumes fraud and default risk, and customers now frequently mention Affirm positively in post‑purchase feedback.

Garmentory

John Scrofano

Chief Executive Officer