Case Study: Mitchell Gold + Bob Williams Home Furnishings achieves 60% higher online AOV and expanded younger-customer reach with Affirm

Affirm cuts friction and adds comfort for premium furniture customers

Mitchell Gold + Bob Williams Home Furnishings is a premium home furnishings brand focused on quality, customization and comfort. Facing the challenge that its higher price points could feel inaccessible—especially to younger shoppers—Mitchell Gold + Bob Williams Home Furnishings added a pay-over-time option from Affirm to reduce friction and broaden access without relying on another credit-card payment.

Affirm was integrated into the site checkout as a flexible payment option, complementing MG+BW’s virtual design and e-commerce offerings. The result: online AOV for Affirm orders was 60% higher than credit-card orders, nearly 30% of Affirm transactions came from customers aged 18–34, and the program delivered a 3% lift in incremental revenue while helping broaden the brand’s reach.

Mitchell Gold + Bob Williams Home Furnishings

Emily Xu

Chief Marketing Officer