Case Study: Bugaboo achieves a 260% lift in average order value and makes luxury strollers more attainable with Affirm

Affirm and Bugaboo Make Luxury Strollers Attainable for More Parents

Bugaboo, the premium stroller and baby gear maker, wanted to make its higher-end products more attainable without lowering prices or increasing risk for customers. To reduce checkout friction and offer flexible payment options, Bugaboo added Affirm’s pay-over-time solution to its website in 2020, integrating easily with its Adyen payments setup.

Affirm’s financing and 0% APR promotions expanded cart sizes and attracted more middle-income and millennial buyers: AOV for Affirm purchases was 260% higher than non-Affirm sales (a 21% quarter-over-quarter increase), and 45% of Affirm sales used 0% APR offers. The strong performance prompted Bugaboo to reforecast annual targets and credited Affirm with making premium strollers easier and lower-risk to buy.

Bugaboo

Arielle Heyman

Head of Digital