Case Study: Travel Trade Gazette boosts identified page views and mobile engagement with Affino

Travel Trade Gazette - Customer Case Study

Travel Trade Gazette (TTG), the world’s oldest travel trade newspaper, needed a new digital media website to address customer identification, support a mobile-first experience, improve targeted advertising, deliver more content, and streamline editorial tools and workflows. Affino was commissioned to build a new responsive-design site for TTG, using its smart digital platform approach.

Affino implemented a fully responsive, integrated website with single-source content and advertising delivery, Topics-based targeting, and registration/paywall capabilities to improve engagement and monetization. The results were significant: TTG doubled identified page views from 250,000 to over 600,000, while gaining better analytics, stronger personalization, and improved commercial opportunities.

Travel Trade Gazette

Daniel Pearce

Managing Director