Case Study: The Bookseller achieves a slicker, more flexible British Book Awards event site with Affino

The Bookseller launches award sites with Affino at zero incremental cost

The Bookseller sought to enhance the impact and visual appeal of its flagship British Book Awards event site using the Affino platform. Their challenge was to create a more expansive and independent micro-site experience with custom navigation and styling, while maintaining ease of management and keeping costs low for their in-house team.

Affino upgraded its Advanced Events Module to provide greater customization and flexibility, empowering The Bookseller's staff to build high-impact event sites entirely in-house. The solution included clever use of Article Steps for dynamically sequenced content. While empirical measurements were not provided, the customer expressed high satisfaction with the improved flexibility and user experience, and Affino noted that the enhancements benefited all its users.

The Bookseller