Case Study: Inside Housing achieves a faster, more intuitive digital experience with Affino

Inside Housing - Customer Case Study

Inside Housing, part of Ocean Media Group, needed to rapidly revamp its existing Affino-powered website to align with a branding update and redesign of the print magazine. The challenge was to improve navigation, content curation, and overall user experience while also supporting quicker access to more news, analysis, and specialist housing content.

Affino supported the launch of the redesigned site, while Inside Housing’s own digital production team carried out most of the implementation using the Affino platform. The solution delivered a cleaner grid-based design, improved topic-led navigation, and a better content overview, with Affino handling only a few minor customisations and fixes. The rollout was completed in just over a month, and results included higher registrations, subscriptions, and session times, while digital edition readership reportedly doubled.

Inside Housing

Martin Hilditch

Editor