Case Study: Farmers Guardian modernises reader engagement with Affino

Farmers Guardian - Customer Case Study

Farmers Guardian, one of the UK’s longest-running agricultural newspapers, needed a modern responsive website to improve its news delivery experience and better serve a growing mobile audience. Affino was commissioned to redesign and implement the new FG Insight site, working from a third-party agency’s designs and refining them into a more user-friendly, efficient experience.

Affino delivered a mobile-first platform with content metering, allowing non-members to read two articles before registering, and content filtering so readers could personalize the news feed by topic. The new site also supported better promotion and sponsored-content placement, and early feedback was positive, with the reader experience described as clear and smooth; no specific quantitative results were provided, but Farmers Guardian said working with Affino was instrumental in creating the best environment to engage its readership.

Farmers Guardian