Case Study: Drewry boosts subscriptions and engagement with Affino

Drewry - Customer Case Study

Drewry partnered with Affino to replace a patchwork of ageing CRM, ecommerce, website, and subscriptions systems with a single end-to-end enterprise-grade subscription sales and management platform. The company needed to support more than fifty complex subscription products, global direct and online sales, seasonal downloadable supplements, and more effective marketing automation and sales funnels.

Affino implemented a fully integrated solution covering subscription renewals, Pro Forma Orders and Invoices, reporting, content management, and custom front-end site elements, while also migrating legacy data and workflows. The launch went smoothly with minimal downtime, and within six months Drewry saw onsite registrations increase by 200% and free-content sign-ups rise by 250%, with monthly registrations and free-content sign-ups more than trebled.

Drewry

James Harley

Head of Marketing and Business Development