Case Study: SFU Public Knowledge Project achieves a clearer, more accessible website with Affinity Bridge

SFU Public Knowledge Project launches a more accessible WordPress site with Affinity Bridge

The Public Knowledge Project (PKP) at Simon Fraser University, an organization dedicated to increasing public access to scholarly research, faced challenges with an outdated and confusing website. Their old site was overly technical and poorly organized, causing user frustration and failing to communicate their mission effectively. They engaged vendor Affinity Bridge for a strategy, design, and development solution to create a new WordPress website that would be more accessible.

Affinity Bridge completely overhauled the website's content organization and design. They implemented a layered approach with simplified language and new branding that positioned PKP as an SFU sub-brand. The solution resulted in a welcoming and engaging website that clearly communicates PKP's mission and core offerings to a broader, non-technical audience.

SFU Public Knowledge Project