Case Study: BC Civil Liberties Association modernizes accessible web experience with Affinity Bridge

BC Civil Liberties Association improves mobile accessibility and search with Affinity Bridge

The BC Civil Liberties Association (BCCLA) needed to modernize its website, which suffered from poor information architecture and was not mobile-friendly or accessible. The advocacy organization partnered with Affinity Bridge to redesign the site using WordPress, aiming to create a more engaging and navigable experience while refining their existing brand identity.

Affinity Bridge conducted user research and reorganized the site's architecture to be intuitive, enhancing the search functionality. They implemented a clean, modern, and responsive design that improved scannability with clear visual cues and ensured the site met WCAG accessibility standards. The solution by Affinity Bridge resulted in a beautiful and accessible website that better serves the BCCLA's mission.

BC Civil Liberties Association (bccla)