Case Study: Worley unites 50,000 staff with a ground-up brand transformation from AFFINITY

Worley unites 50,000 staff across 45 countries with AFFINITY

Worley, an ASX-listed global professional services company in energy, chemicals, and resources, had the ambition to become a leader in sustainable change. Their challenge was to unify their brand strategy across diverse business units and 45 countries to articulate this new commitment. The vendor AFFINITY was engaged to help them turn this ambition into a reality through a comprehensive brand transformation.

AFFINITY conducted global roadshows and stakeholder engagement sessions to gain deep insight, which informed the creation of a completely new and distinctive brand platform. The solution successfully united over 50,000 staff around a single brand purpose, re-energizing and harmonizing the disparate team to collectively focus on the future.

Worley