Case Study: Tourism Central Coast achieves record tourism growth with AFFINITY

Tourism Central Coast drives 34% tourism revenue growth with AFFINITY

The customer, Tourism Central Coast, was facing a decline in visitors despite its proximity to Sydney. The regional tourism organization's challenge was a negative perception of the area and a lack of a compelling reason for people to visit. The vendor, AFFINITY, developed a new brand strategy and positioning to address this.

AFFINITY's solution was to create the "Have a Little Adventure" brand, which was developed through real-time multi-variant testing. This realistic positioning focused on the region being a perfect short-stay escape and was supported by a fresh website featuring curated itineraries. This approach drove a record number of visitors, resulting in $283 million in incremental tourist revenue, a 34% increase in tourism revenue, and 2.14 million additional visitors for the Central Coast.

Tourism Central Coast