Case Study: Revlon ANZ boosts young audience engagement with AFFINITY

Revlon ANZ boosts CTR 230% with AFFINITY

The customer Revlon ANZ faced a significant brand perception challenge, as it was primarily seen as a cosmetics brand for older women while new competitors captured the youth market. To expand its consumer base among 25-34 year olds, Revlon partnered with AFFINITY to overhaul its digital media and content strategy for social platforms.

AFFINITY developed a localized digital strategy, creating fit-for-platform content and guiding Revlon in launching its first-ever local TikTok account. Through a phased media plan that employed innovative creative assets, AFFINITY targeted the entire purchase funnel. The results were substantial: a 230% uplift in CTR with 50% less investment, over 50 million impressions to women aged 18-34, and usage among 25-39 year olds reaching its best score since 2019.

Revlon ANZ