Case Study: Lion - XXXX Beer boosts Queensland brand engagement with AFFINITY

Lion - XXXX Beer boosts UGC 7.3x with AFFINITY

The customer, Lion - XXXX Beer, faced the challenge of losing its long-held position as Queensland's favorite beer to a competitor. The vendor, AFFINITY, was tasked with helping XXXX re-establish its authentic connection with Queenslanders through an expanded "Postcodes" campaign, which was complicated by the fact that a large percentage of Instagram profiles are private.

AFFINITY created a digital user-generated content (UGC) campaign centered on an interactive microsite where users could upload content showing pride in their state and postcode. The vendor developed a custom backend for content approval and integrated it with a Customer Data Platform to capture user data and trigger emails. The results included an 83% YoY increase in website traffic, 7.3x more UGC entries than projected, and significant improvements in brand metrics, including a 12-point increase in brand meaning.

Lion - XXXX Beer