Case Study: Lion improves digital engagement with AFFINITY's martech stack transformation

Lion boosts digital engagement and centralises data capture with AFFINITY

The customer, Lion, was facing challenges with an aging and fragmented marketing technology stack. This made effective customer communication difficult, limited data capture, and resulted in a poor online experience. The vendor AFFINITY was engaged to implement a new solution.

AFFINITY developed a new digital ecosystem for Lion, implementing the Tealium Customer Data Platform (CDP) and Braze messaging automation. This transformed Lion's digital experience, centralizing data capture capabilities and increasing digital engagement across its more than 20 brands.

Lion