Case Study: Lion boosts brand social engagement with AFFINITY

Lion boosts brand social with AFFINITY in a one-day iPhone 15 shoot

Lion, a beverage company for its XXXX beer brand, sought to bolster its positioning as a beer that encourages people to enjoy the good life. Their challenge was to connect with a specific target audience in Queensland, known as the 'INGs', who were saturated with summer offers and promos. The vendor AFFINITY was engaged to address this.

AFFINITY created a relatable creative platform that tapped into the audience's passion for outdoor hobbies. They produced a content series that reflected this obsession, filmed to look like authentic found footage using iPhone 15s. This solution involved capturing eight assets in a one-day shoot and supporting the best-performing posts with a comprehensive paid media plan, proving that brand social can compete with native social.

Lion