Case Study: Hahn boosts team sign-ups and event engagement with AFFINITY

Hahn grows team sign-ups 443% with AFFINITY

The customer, Hahn, a beer brand targeting social athletes, faced the challenge of credibly establishing itself with a new audience of basketball enthusiasts. Their goal was to promote an in-person social basketball competition called Half Court Half Pub and persuade basketball fanatics that Hahn was the beer for them, while also signing up 48 teams to participate. The vendor AFFINITY was tasked with creating a digital and experiential solution to achieve this.

AFFINITY implemented a solution that combined a digital experience with basketball culture. This included an innovative team code system to power a personalized journey, a series of films featuring NBA legend Luc Longley, and partnerships with culturally relevant brands like Sneaker Laundry. The event itself featured live art and original backboard giveaways. The results for Hahn were significant: the digital experience achieved a 37% increase over previous benchmarks, team sign-ups surpassed the target by 443%, and the event attracted thousands of attendees across three weekends.

Hahn