Case Study: Concierge Car Wash boosts returning customers with AFFINITY's handcrafted text messaging

Concierge Car Wash boosts returning customers by 62% with AFFINITY

Concierge Car Wash faced a significant challenge when the COVID-19 pandemic severely impacted its business and marketing budget. With only a sparse customer database, they turned to the vendor AFFINITY for a solution, which utilized a text messaging platform to help revive the company.

AFFINITY implemented a unique text messaging campaign that broke industry best practices by sending longer, personalized, and entertaining messages. This strategy carefully targeted different customer segments based on their value and was timed using weather and customer data intelligence. The results were highly successful, with AFFINITY helping Concierge Car Wash increase returning customers by 62% in 2021, win back 21.9% of lost customers, and raise the average spend by 15.3%.

Concierge Car Wash