Case Study: Williamson Foodservice boosts foodservice operations with Affinitus Group's ChefServe ERP

Williamson Foodservice - Customer Case Study

Williamson Foodservice, a family-owned distributor of fresh and chilled food and drink in Scotland, faced the challenge of needing fast order processing and accurate data to remain competitive in the food service industry. To address this, they turned to the vendor Affinitus Group and implemented their ChefServe ERP system to integrate and manage their key operations.

The solution from Affinitus provided Williamson Foodservice with a complete ERP platform that streamlined order processing, warehousing, and distribution. A key result was the recent addition of a Customer Web Portal, which reduced inbound calls and allowed the sales team to focus on growth. The system proved vital during the COVID-19 pandemic, providing the operational backbone that supported the company's pivot to new business models, including a successful direct-to-consumer portal, helping them to survive and even gain market share.

Williamson Foodservice

Gary Williamson

Chief Executive Officer