Case Study: Needlefresh returns to Freshware with Affinitus for a future-ready ERP platform

Needlefresh - Customer Case Study

Needlefresh, the UK's leading grower and supplier of Christmas trees to major retailers, faced a challenge with its technology platform. After over a decade of using Affinitus Group Ltd's Freshware software, they attempted a switch to a different global ERP system. This two-year endeavor was unsuccessful, leaving them without a viable operational solution as they approached the 2020 season and needing a new path forward.

Ultimately, Needlefresh returned to Affinitus and implemented the new version of their Freshware product. Affinitus had continued to invest in its development and had acquired additional horticultural software expertise, which provided a first-rate solution tailored to Needlefresh's business model. The result was a successful and timely upgrade, with Needlefresh happily using the Affinitus software again and being fully operational for the Christmas 2020 season.

Needlefresh

Christopher Hood

Managing Director