Case Study: Toyota of Tampa Bay achieves 795% increase in Display conversions and 14% lower CPA with Affinitiv

Toyota of Tampa Bay - Customer Case Study

Toyota of Tampa Bay saw new challenges as the automotive market contracted during the peak of COVID-19 and consumer behavior shifted online. Affinitiv partnered with the dealership to lower cost per acquisition by testing Google Discovery Ads (with lead form extension beta) as an alternative to traditional Display, targeting remarketing and Customer Match audiences.

Affinitiv implemented Discovery Ads with tCPA bidding, lead form extensions, and conversion tracking for Display, reusing social creatives for seamless roll-out. The campaign drove a +795% increase in Display conversions, a +35% increase in CTR, a -14% decrease in cost per lead, and a +149% increase in clicks, delivering significant KPI improvements for Toyota of Tampa Bay.

Toyota of Tampa Bay