Case Study: Performance King Honda achieves service growth and $469,228 in additional warranty revenue with Affinitiv's Retain! Owner Retention and eCampaign

Performance King Honda - Customer Case Study

Performance King Honda, a Cincinnati dealership expanding its service center from 19 to 36 bays, needed to boost visit frequency among active customers and re‑activate those who hadn’t been in for more than 12 months. After poor results with their previous marketing provider (including 900 mailers sent to non‑existent or moved customers), Service Manager Ash Mall switched to Affinitiv and launched the Retain! Owner Retention program and eCampaign in January 2018.

Affinitiv deployed an omni‑channel campaign: from January–July it sent 1,126 overdue maintenance mailers to lapsed customers and its eCampaign delivered 195,471 targeted emails and 7,892 text messages with customized dealership offers. The efforts produced measurable impact — a 3.84% increase in repair order count, $469,228 in additional warranty revenue, 331 new car sales, and $14,868 in customer‑pay revenue from lapsed customers.

Performance King Honda

Ash Mall

Service Manager