Case Study: Lejeune Honda achieves 29% service and 52% parts revenue growth with Affinitiv's Connectiv Customer Program

Lejeune Honda - Customer Case Study

Lejeune Honda in Jacksonville, NC came to Affinitiv after hiring Dena Gates as Parts & Service Director to address falling service revenue and a damaged reputation marked by long customer wait times, large mark-ups, an out-of-service express lane and unused lifts. Gates replaced the previous marketing provider and enrolled the dealership in Affinitiv’s Connectiv Customer Program at the ‘Grow’ level to rebuild trust with past customers, streamline processes and attract new business.

Affinitiv implemented the Connectiv ‘Grow’ Program—providing ORP-style service and past-due maintenance communications plus Social Roots™ Facebook & Instagram advertising and targeted email campaigns—which, under Gates’ leadership, produced measurable gains in six months: 29% year‑over‑year increase in service revenue, 52% YOY increase in parts revenue and a 3.9% YOY increase in repair order count. Affinitiv and Lejeune Honda are now evaluating a move to the program’s ‘Maximize’ level.

Lejeune Honda

Lejeune Honda

Service Director