Case Study: Fort Bend Kia achieves $416,000 added to the bottom line with Affinitiv's Social Roots 1:1

Fort Bend Kia - Customer Case Study

Fort Bend Kia, a dealership in Rosenberg, TX, needed to convince suburban customers to drive 35 miles to its store after traditional channels underdelivered. Owner Virgil Skinner was frustrated with poor ROI from cable TV, untargeted direct mail, email blasts and local ads, so he engaged Affinitiv and its Social Roots 1:1 digital advertising solution.

Affinitiv implemented Social Roots 1:1 to leverage DMS data and trigger-based algorithms to drop targeted sales and service messages into Facebook newsfeeds, running monthly custom campaigns to three exclusive audiences (current customers, in‑market shoppers within 50 miles, and lookalikes). The program generated $109,250 in sales revenue (2017), $146,950 in service revenue from Facebook campaigns, and allowed Fort Bend Kia to cut $160,000 in advertising expenses, adding $416,000 to the bottom line. Affinitiv continues to manage the targeted campaigns and audience segmentation.

Fort Bend Kia