Case Study: Boston Volkswagen achieves 21% year-over-year revenue growth with Affinitiv

Boston Volkswagen - Customer Case Study

Boston Volkswagen, led in service by Leo Felipe, was struggling to compete with three nearby independent repair shops due to a weak online presence—just over 200 Facebook followers, sporadic posting, and search results ranking near the bottom for VW parts and service. To boost visibility and improve connections with current and prospective service customers, Boston Volkswagen engaged Affinitiv in March 2016 for reputation management, pay-per-click (PPC) and Affinitiv’s Social Roots™ 1:1 social-targeting solution.

Affinitiv deployed reputation management, PPC for service and parts, and Social Roots™ 1:1 to match DMS contacts to Facebook and Instagram and deliver targeted maintenance reminders and promotions. Within six months Boston Volkswagen’s service & parts search ranking climbed to 126, the parts department saw increased clicks, and the campaign produced measurable gains: $197,000 highest single-month gross profit, 21% year-over-year revenue growth, 27% single-month revenue growth, and 800 new Facebook followers.

Boston Volkswagen

Leo Felipe

Director