Case Study: Ford of Port Richey achieves 171% more conversions with Affinitiv Digital and Google Performance Max

Affinitiv Digital Increases Dealer’s Lower Funnel Conversions by 194% with Google’s Performance Max

Ford of Port Richey partnered with Affinitiv to find new ways to increase digital advertising market share and build awareness in its local market. The dealership wanted a stronger lower-funnel strategy that could drive more qualified customer actions online and into the store.

Affinitiv implemented Google’s Performance Max to reach consumers across five Google properties and optimize toward form fills, chats, calls, and store visits. The campaign delivered a 171% increase in conversions, a 75% decrease in CPA, and a 459% increase in conversion rate, helping Ford of Port Richey make Performance Max an evergreen strategy.

Ford of Port Richey

Terald Hopkins

General Manager