Case Study: Major U.S. Based Automotive Manufacturing Company drives sales and retention with Affinion Group's targeted marketing platform

Driving Sales and Retention Via Targeted Marketing

Affinion Group worked with a major U.S.-based automotive manufacturing company that needed a flexible marketing platform to support multiple promotional models, including points-based programs, entitlement-based formula pricing, and flat or variable offers. The company also needed to make vehicle purchases feel like a better value for consumers during a stressful buying process.

Affinion Group created a customized version of its proprietary loyalty platform to support several program types, including company card rewards, vehicle purchase affinity programs, digital private offers, and goodwill discount offers. This helped the customer target specific consumer groups to drive incremental vehicle sales, with a goal of doubling the share of retail sales involving Company Card point redemptions, while also enabling faster campaign launches and increasing sales through targeted internet campaigns.