Case Study: FYE boosts customer loyalty and revenue with Affinion Group's white label VIP loyalty program

Consumer Benefits to Drive Customer Satisfaction and Revenue

Major U.S. Entertainment Retail Company, identified in the case study as FYE, worked with Affinion Group to strengthen its existing loyalty program. The customer’s challenge was to increase repeat store traffic and spending by giving shoppers more compelling reasons to engage and feel like VIPs.

Affinion Group created a white-label VIP loyalty program delivered through the point-of-sale channel, featuring instant in-store discounts, birthday offers, gift cards, cash back rewards, and restaurant discounts. The program generated over 300,000 active members and drove $80 million in revenue since inception, delivering significant incremental revenue for the retailer.