Case Study: Okaïdi Obaïbi revitalizes affiliate marketing and boosts ROI with Affilae

Okaïdi Obaïbi - Customer Case Study

Okaïdi Obaïbi, a leading children's clothing retailer, sought to revitalize and diversify its affiliate marketing program to develop new customer acquisition channels and significantly increase revenue while maintaining a strong return on investment. The company partnered with the vendor Affilae to build a high-performing and sustainable strategy that would extend beyond traditional low-funnel tactics.

Affilae implemented a diversified strategy focused on quality partnerships, including bottom-funnel CPA deals, comparison sites, and premium integrations on affinity sites like birth registries. This solution successfully onboarded 71 qualified affiliates. The results were significant, with the affiliate program's ROI increasing by 12 points and accounting for 4.5% of the company's total revenue during the measured period.

Okaïdi Obaïbi

Louis Carbenay

Traffic Manager